Turning creativity into reality

Hi, I'm Alisa
Marketing || Full-Stack

A growth marketer with the technical programming skills to build what is strategized.

Introduction

Who I Am.

About me

I'm a data-driven growth marketer, committed to building and optimizing digital campaigns that deliver value for both customers and the business. I specialize in the technical execution of A/B tests across email and push campaigns, helping turn insights into profitable marketing decisions. Beyond marketing, I have a full-stack programming background - this portfolio is where I showcase that work.

Marketing & Coding

I have hands-on experience with HTML, CSS, Responsys Personalization Language (RPL), JavaScript, Python, Java, SQL, React, and Figma, along with marketing systems & integrations like Responsys, HubSpot, WordPress, Canva, Trello, and Zapier.

Hobbies

During my free time, I enjoy playing sports and exercising (what else do you expect from an ex-Kinesiology student?). I used to play volleyball and Olympic weightlift competitively. I also love to travel. If I am not at the gym then I am probably planning my next trip.

Skills

What I Know.

JavaScript
HTML
CSS
PostgreSQL
React
Python
Java
WordPress
Figma
tailwindCSS
Node.js
jQuery
Canva
GitHub
Git

Featured projects

What I Have Built.

Blobs.io

A multiplayer game involving Blobs and food!

Tech Specs:

  • p5.js || JavaScript || Socket.IO || Node.js
  • A multiplayer game built with p5.js for a more simplified creative coding process and interactive project
  • Features the use of Socket.IO, which allows real-time, bidirectional communication between multiple clients and server

Graphic Design

A collection of marketing materials and graphics that I have created during my time as a Digital Marketing Coordinator at BrokersOfGood (BOG), VP of Marketing at deSCIpher, and a student at McMaster University.

Tech Specs:

  • Created using Canva
  • Includes examples of infographics, social media posts, email banners, and signage

readroster

Never pay an overdue library book fee again! A full-stack application made to track and create various alert types for your checked out library books.

Tech Specs:

  • PostgreSQL || Express.js || Node.js || React
  • Login and authentication system for users to access their book roster again
  • Features the use of the Twilio API, Mailgun API and Cloudinary API

sportami

A mobile networking application that allows a user to find opponents for their next two-player sports match.

Tech Specs:

  • PostgreSQL || Express.js || Node.js || React
  • Features a filter bar that allows you to filter through potential opponents based on your preferred criteria
  • After a match, leave a sportsmanship rating of your opponent for others to see

nonna on the go

A food ordering service that allows you to order delicious homemade dishes from local Nonna Maria. Featuring a rustic-looking website design.

Tech Specs:

  • PostgreSQL || Express.js || Node.js || JavaScript || SCSS || EJS
  • Features the use of the Twilio API to send and receive text message alerts about your order
  • A rustic-looking frontend design built with EJS and SCSS to give the user a vintage experience

portfolio

My personal portfolio showcases many of my projects and allows you to get to know me a little bit better!

Tech Specs:

  • Next.js || TypeScript || tailwindCSS
  • A responsive (mobile or desktop) single-page web application featuring the use of CSS grid
  • Designed and prototyped in Figma, perfected in code